reaktorplayer 1:49 am on December 26, 2009
Tags: alphabetic writing, aural/oral culture, communication technology, communication theory, cultural studies, Gestalt psychology, Ideogram, logographic/logogramic writing systems, Marshall McLuhan, MarshallMcLuhan, McLuhan Program in Culture and Technology, media ( 5 ), media ecology, Media studies, oral culture, phonemic orthography, print culture, Tetrad of media effects, the medium is the message, ubuweb ( 7 ), Understanding Media: The Extensions of Man

Marshall McLuhan-“the medium is the message”

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete” – Buckminster Fuller
Wiki: “Herbert Marshall McLuhan, CC (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan’s work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for the expressions “the medium is the message” and “global village”. McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. More than ten years after his death he was named the “patron saint” of Wired magazine.”